kids all in


The mission of MSU’s Children’s Central and its research, education, and outreach collaborative is to create social change toward a more ethical practice of advertising and media targeted to children. MSU’s Children’s Central and its research collaborative will facilitate a broad-based, programmatic and evidence-based approach to the analysis and remediation of the negative effects of media on children and families by:

Housed in the Department of Advertising, Public Relations and Retailing at Michigan State University in the College of Communication Arts & Sciences, the research collaboration brings together scholars with eclectic expertise and offers multidisciplinary approaches to the study of children and media.

MSU’s Children’s Central is a faculty research collaborative within the Michigan State University Department of Advertising, Public Relations, and Retailing (APRR). An outgrowth of a study funded by the W.K. Kellogg Foundation in 2006, Children’s Central has been selected as the official research affiliate of Children’s Trust Fund (CTF) of Michigan, an independent, nonprofit organization created by Public Act 250 of 1982 as the only permanent source of funding for the statewide prevention of child abuse and neglect.

Children’s Central research collaborative pursues a multi-disciplinary approach to the study of the effects of media and advertising on children. Its principal areas of interest include generating new knowledge in child maltreatment prevention related to media and marketing. Children’s Central fellows, in conjunction with other faculty members in APRR, are engaged in outreach and education efforts aimed at the dissemination of these and other related findings to local child-abuse prevention programs, and at designing and implementing student and community training, and social marketing curriculum in support of state and local child-abuse prevention initiatives.