kids all in

2010 Call For Papers


Michigan Children’s Trust
Innovation Awards — $2,000


Stimulating research and its funding to promote the ethical treatment of children.

Extended Abstract Submission Deadline: September 15, 2010
Award Winners Announced: October 15, 2010
Completed White Paper Due: March 15, 2011

The Department of Advertising, Public Relations, and Retailing at Michigan State University through its Children’s Central research collaborative, supported by the Michigan Children’s Trust in collaboration with Prevent Child Abuse America, is offering five $2,000 “Innovation Awards” to support future research or grant seeking activity to individuals for innovative papers. These papers may address any of a wide variety of issues directed at or involving the ethical treatment of children. These issues may include, but are not limited to, the role or possible linkage between all forms of media and outcomes that are harmful to children.  

The awards will be based on a competitive review of extended abstracts that propose detailed research or white paper manuscript topics.  The award selection will be made on the basis of the abstract, and the $2,000 grant will be made upon completion of the white paper.  Papers (to be developed from the abstract) may include literature reviews, position papers, research and/or funding agendas, or pilot project results. Abstracts should not exceed 1000 words and should be submitted electronically. Final papers should range in length approximately between 4000-7500 words. 

Please submit proposal abstracts for papers electronically to  When you submit your abstract, please be sure to include the title and affiliation for each author submitting the proposal.  In addition, please include the url of your COS profile.  For graduate students, a letter of support from a faculty member must be included.  Papers should be in Word format, and submitted as email attachments with Innovation Award 2011 in the email message subject line.
The awards are available only to Michigan State University researchers. MSU Faculty members may submit abstracts for award competition directly. Graduate student submissions must include an endorsement letter from an MSU faculty member that addresses the value of the student’s proposed work and the student’s ability to complete the project.
The Michigan Children’s Trust Innovation Award Competition is an interdisciplinary effort designed to encourage submissions from across the campus.  Relevant disciplines include, but are not limited the following.
Advertising, Child Development, Cognitive Science, Communication, Communicative Sciences & Disorders, Community Services, Counseling, Education, Ethics, Family and Child Ecology, Game Design, Health Communication, Infancy and Early Childhood, Marketing, Journalism, Nutrition, Nursing, Medicine, Psychology, Public Health, Public Policy, Public Relations, Sociology, Social Work, and Telecommunications, Information Studies, and Media
We encourage submissions from all MSU disciplines.
The Department of Advertising, Public Relations, and Retailing in the College of Communications Arts and Sciences will publish a Children’s Central research collaborative monograph that includes award-winning submissions.
Topics of the submissions may include, but are not limited to: 

Social marketing
Social marketing and child abuse and neglect prevention
Social marketing effects on childhood obesity prevention/ healthy lifestyles
Social marketing and violence reduction

Magnitude, scope, and character of violence in advertising
Advertising support of public schools: financial contribution vs. commercialization
Advertising of children's toys
Advertising of weapons and its impact on children
Advertising to children and corporate social responsibility
Consumer socialization and advertising
Industry regulation and/or self-regulation aimed at protecting children
Sex role stereotyping in children's advertising
Dehumanization in advertising

Media and messages
Framing of messages for the prevention of child abuse
The contribution of media to consumer socialization
Media literacy initiatives

New media
New media, gaming and violence consumption as a contributor to active and passive child abuse
Videogames for educational purposes

Dr. Nora Rifon, Professor and Director of Children’s Central, will head the abstract review team.

Children’s Central collaborative resides within the Michigan State University Department of Advertising, Public Relations, and Retailing (APRR). An outgrowth of a study funded by the W.K. Kellogg Foundation in 2006, Children’s Central research collaborative has been selected as the official research affiliate of Michigan Children’s Trust Fund (CTF), an independent, nonprofit organization created by Public Act 250 of 1982 as the only permanent source of funding for the statewide prevention of child abuse and neglect.  Children’s Central research collaborative pursues a multi-disciplinary approach to the study of the effects of media and advertising on children. Its principal areas of interest include generating new knowledge in child maltreatment prevention related to media and marketing. Children’s Central fellows, in conjunction with other faculty members in APRR, are engaged in outreach and education efforts aimed at the dissemination of these and other related findings to local child-abuse prevention programs, and at designing and implementing student and community training, and  social marketing curriculum in support of state and local child-abuse prevention initiatives.

Research fellows in the Department of Advertising, Public Relations, and Retailing Children’s Central research collaborative are not eligible for cash awards, but their work is eligible for publication in the special Michigan Children’s Trust sponsored monograph.